SOCIAL MEDIA CONSULTANT
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks.According to Jan H. Kietzmann,social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, cocreate, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals.According to Andreas Kaplan and Michael Haenlein, social media is "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.Different types of social media include collaborative projects such as Wikipedia, blogs such as Blogger, social networking sites like Facebook, content communities like Youtube, and virtual worlds like Second Life. As of 2012, social media has become one of the most powerful sources for news updates through platforms such as Facebook, Blogger, Twitter, Wordpress, LinkedIn, Pinterest, Google+. Tumblr, MySpace and Wikia. In addition, there has been an increase in mobile social media which has created new opportunities, in particulate for business, which are able to utilize social media for marketing research, sales promotions, and customer relationship development among others.Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. The internet usage effects of social media as of 2012 are, according to Nielsen, that internet users continue to spend more time in social media than any other site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011.Much of the criticism of social media are about its exclusiveness as most sites do not allow the transfer of information from one to another, disparity of information available, issues with trustworthiness and reliability of information presented, concentration, ownership of media content, and the meaning of interactions created by social media. However, it it also argued that social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
SOCIAL MEDIA CONSULTANT
SOCIAL MEDIA CONSULTANT
SOCIAL MEDIA CONSULTANT
SOCIAL MEDIA CONSULTANT
SOCIAL MEDIA CONSULTANT
SOCIAL MEDIA CONSULTANT
SOCIAL MEDIA CONSULTANT
SOCIAL MEDIA CONSULTANT
SOCIAL MEDIA CONSULTANT
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks.According to Jan H. Kietzmann,social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, cocreate, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals.According to Andreas Kaplan and Michael Haenlein, social media is "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.Different types of social media include collaborative projects such as Wikipedia, blogs such as Blogger, social networking sites like Facebook, content communities like Youtube, and virtual worlds like Second Life. As of 2012, social media has become one of the most powerful sources for news updates through platforms such as Facebook, Blogger, Twitter, Wordpress, LinkedIn, Pinterest, Google+. Tumblr, MySpace and Wikia. In addition, there has been an increase in mobile social media which has created new opportunities, in particulate for business, which are able to utilize social media for marketing research, sales promotions, and customer relationship development among others.Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. The internet usage effects of social media as of 2012 are, according to Nielsen, that internet users continue to spend more time in social media than any other site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011.Much of the criticism of social media are about its exclusiveness as most sites do not allow the transfer of information from one to another, disparity of information available, issues with trustworthiness and reliability of information presented, concentration, ownership of media content, and the meaning of interactions created by social media. However, it it also argued that social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
SOCIAL MEDIA CONSULTANT
SOCIAL MEDIA CONSULTANT
SOCIAL MEDIA CONSULTANT
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