BUSINESS DEVELOPMENT CONSULTING
As such, Business Development and its associated tasks and processes are often indiscernible from traditional management and marketing approaches, such as strategic management, marketing management, sales and marketing, and entrepreneurship.While there is much activity carried out under the umbrella of ‘‘business development’’, there is not a consistent picture to guide business practitioners and other stakeholders in the understanding of what effective business development actually is. This may hamper effective management of business development and, critically, it does not enable scientific scrutiny and tests of when and where business development activities actually contribute to superior performance across firm types and across industries.
As such, Business Development and its associated tasks and processes are often indiscernible from traditional management and marketing approaches, such as strategic management, marketing management, sales and marketing, and entrepreneurship.While there is much activity carried out under the umbrella of ‘‘business development’’, there is not a consistent picture to guide business practitioners and other stakeholders in the understanding of what effective business development actually is. This may hamper effective management of business development and, critically, it does not enable scientific scrutiny and tests of when and where business development activities actually contribute to superior performance across firm types and across industries.
BUSINESS DEVELOPMENT CONSULTING
BUSINESS DEVELOPMENT CONSULTING
BUSINESS DEVELOPMENT CONSULTING
BUSINESS DEVELOPMENT CONSULTING
BUSINESS DEVELOPMENT CONSULTING
BUSINESS DEVELOPMENT CONSULTING
BUSINESS DEVELOPMENT CONSULTING
BUSINESS DEVELOPMENT CONSULTING
BUSINESS DEVELOPMENT CONSULTING
BUSINESS DEVELOPMENT CONSULTING
BUSINESS DEVELOPMENT CONSULTING
BUSINESS DEVELOPMENT CONSULTING
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